How Will New Artists Make a Name for Themselves?
This recent news has caused a ripple of worry throughout the independent/underground/alternative music communities. There are fears that new artists will no longer have a way to share their work with ease for relatively little cost. So what other options are there that could take this place?
YouTube is an obvious choice as already more and more artists are opting to release videos and songs via their channel rather than through an official label. However, with the geo-blocking controversies around the platform as many countries chose to censor it completely, this option significantly reduces an artist’s international reach. While many in countries where YouTube is blocked use a Virtual Private Network (VPN) to bypass the restrictions, if Netflix is anything to go by, crackdowns on this kind of software are increasingly likely.
Another option is Bandcamp; however, this platform is strictly for sales, so it requires artists to have a distribution-ready release in order to make the most from it. Spotify has also recently started championing unsigned artists, so this is another potential choice.
Can We Have Faith in Spotify?
In all this talk of turbulent music streaming services, Spotify’s journey has remained largely drama free. While some problems have arisen from artists complaining about the amount of royalties they receive, this hasn’t stopped the company from providing a plethora of fantastic features, including a completely free subscription option.
The catalog is huge and varied, and although it does still have similar geo-blocking issues as YouTube, these are usually due to licensing requirements rather than country law, meaning it’s less risky to use a VPN to overcome them.
The platform has become a champion of up-and-coming artists, allowing musicians from any background to host their work on the app. Their website even provides step-by-step guidelines to coach artists through the application process.
In short, I don’t think there needs to be much concern about Spotify going anywhere soon. In fact, I’d go as far as to say it’s probably your best bet when committing to a streaming subscription for this year.
And finally, will MySpace make a major comeback?
MySpace making a major comeback is highly unlikely, but with Justin Timberlake as its co-owner, I’ll take the optimistic approach and say, who knows? Anything is possible.
Music streaming is changing all the time, and there’s no telling when the next big revolution will be; it could be just around the corner. For the next year, though, these are the predications we can reasonably make. If you have any thoughts you’d like to add, we’d love to hear your ideas. Be sure to leave a comment below and continue the discussion!
Article by Cassie @ Culture Coverage.
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